The Rogerwilco 2025 Township CX Report
The world is always changing, and we know there's always a better way to connect, build trust and deliver value. In its fifth edition, the Township CX Report by Rogerwilco, in collaboration with Field and Insights Africa and MoyaApp, unpacks the latest marketing, consumer, and business trends shaping South Africa’s townships.
44% of households spending R1 001–R2 000 a month on groceries are the most likely to switch brands when prices rise, driving the broader trend where 39% of township shoppers change brands in response to cost increases.
27.5% of township households spend between R501 and R1 000 a month on data. This group represents the heavy users who see connectivity as essential for work, learning and daily life.
Taste is non-negotiable for township diners, with 73% saying they won’t compromise on flavour. Most spend between R50 and R99 per meal, making value and taste the winning combination.
Stokvel membership has surged to 71% of township residents in 2025, up from 51% in 2023. This is a 39% increase in just two years, showing the growing reliance on collective saving.
44% of households spending R1 001–R2 000 a month on groceries are the most likely to switch brands when prices rise, driving the broader trend where 39% of township shoppers change brands in response to cost increases.
27.5% of township households spend between R501 and R1 000 a month on data. This group represents the heavy users who see connectivity as essential for work, learning and daily life.
Taste is non-negotiable for township diners, with 73% saying they won’t compromise on flavour. Most spend between R50 and R99 per meal, making value and taste the winning combination.
Stokvel membership has surged to 71% of township residents in 2025, up from 51% in 2023. This is a 39% increase in just two years, showing the growing reliance on collective saving.
37% spend R251–R500 per month on connectivity.
39% of township shoppers switch brands when prices rise.
73% of mass-market consumers won’t compromise on flavour.
Customer Experience (CX) and Digitisation Are Shaping the Township Market
In the first episode of the Township Marketing Podcast, we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (ex-Tiger Brands) to explore how brands engage township markets beyond the buzzwords. READ MORE.
