Customer Experience (CX) and Digitisation Are Shaping the Township Market
In the first episode of the Township Marketing Podcast, we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (ex-Tiger Brands) to explore how brands engage township markets beyond the buzzwords.
Far from being static or location-bound, the township economy is a living, evolving space driven by its people, culture and entrepreneurial energy. As Garth puts it, “People don’t want to exist. They want to live.”
Key takeaways:
- Township markets are not defined by geography, but by cultural and economic behaviour
- Digitisation and traceability are unlocking trust in township supply chains
- Store owners are becoming more professional, demanding partnerships over promotions
- Social media influence is immediate and powerful, and one viral moment can shift demand
- Brands that don’t adapt to township dynamics risk being left behind
Watch the episode for more insights
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