Connecting Brands with South Africa's Township Economy
Rogerwilco is dedicated to helping brands engage with South Africa's dynamic township communities. We don't claim to have all the answers, but we're committed to constantly evolving and finding smarter strategies to help businesses thrive in these communities. The 2025 Township CX Report is a crucial part of this mission, providing insights that enable brands to build trust, drive growth, and unlock new opportunities.
Navigating the township market means understanding its unique dynamics-where price sensitivity is high, and genuine, local engagement is essential to earning loyalty. Our report dives into these challenges, offering practical strategies to overcome the barriers of the digital divide and boost both online and offline interactions.
With e-commerce on the rise and connectivity expanding, there's enormous potential for brands to make a meaningful impact. The 2025 Township CX Report equips businesses with the tools to deepen connections, foster lasting relationships, and succeed in this evolving market.
Let's shape the future of the township economy together.
Collaborators
Rogerwilco is a full-service digital marketing group with business units in Cape Town, Johannesburg and London. The company, which has been recognised as the Financial Mail AdFocus Digital Agency of the Year, is the largest B Corp certified marketing and advertising agency in Africa.
Offering a full range of marketing services, with an emphasis on digital customer experience, including strategy, creative, social, performance, development and marketing technology solutions, Rogerwilco’s client base comprises enterprise-level corporates, higher education institutions and leading non-governmental organisations.
In addition to the Township CX Report, the agency also publishes the annual South African Customer Experience Report.
Field & Insights Africa is a panel-based research agency providing comprehensive market insights across the African continent. They leverage a diverse respondent panel to gather qualitative and quantitative data, enabling businesses to make informed decisions. By offering custom research solutions and using methods like surveys, focus groups, and interviews, they ensure a deep understanding of consumer insights. With a focus on rapid data collection and expert analysis, Field & Insights Africa helps organisations navigate African markets for strategic growth and competitive advantage.
MoyaApp is South Africa’s leading chat-based SuperApp, a #datafree platform that brings millions of people together every month. With between 3 and 6 million active users and daily engagement rates exceeding 60%, MoyaApp reaches a broad, mainstream audience that other digital platforms often miss.
We break down the two biggest digital barriers in South Africa’s mass market: costly data and limited phone storage. Our #datafree chat and browsing mean users stay connected without worrying about data costs, while over 300 web-based apps in one lightweight hub make entry-level smartphones truly powerful.
Beyond chat, MoyaApp helps South Africans save and earn. Users can make money through our research panel and quiz programs, or stretch their budgets with MoyaApp Rewards and Snap n Save deals on everyday products.
This unique value has made MoyaApp an indispensable platform for businesses, NGOs, and government agencies to communicate, engage, and build lasting connections with a vast, hard-to-reach audience — all in a measurable, impactful way.