In 2022, the report finds that “local is premium” for township consumers, with a marked preference for homegrown brands over international options. This year also sees the rapid growth of township-based food and grocery delivery services, transforming the convenience and accessibility of essential goods.

Township residents continue to lean on trusted local brands that resonate with their values, emphasising affordability and community impact. Brands are advised to focus on authenticity and connection, recognising that township consumers view local brands as reflections of their own experiences and aspirations.

This edition provides insights into evolving consumer expectations, including value-driven purchasing and the desire for more accessible e-commerce solutions within township settings.