Reports
Since 2021, we’ve been delving into South Africa’s vibrant township economy, uncovering unique insights that reveal untapped opportunities for brands. The Township CX Report equips marketers, brand leaders, and CMOs with actionable strategies to build meaningful connections with these resilient and dynamic communities.
Our Reports
5 Reports
2025 South African Township CX Report
Brands lag in tapping digital engagement as township communities embrace connectivity for brand discovery, trust-building, and combating counterfeit product risks.
Preview
2024 South African Township CX Report
Brands lag in tapping digital engagement as township communities embrace connectivity for brand discovery, trust-building, and combating counterfeit product risks.
Preview
2023 South African Township CX Report
The township creates: From food to fashion, township innovators harness connectivity to create for themselves, driving change through community-rooted entrepreneurship.
Preview
2022 South African Township CX Report
Local is premium: Township consumers increasingly favour homegrown brands over international ones, with a strong surge in township-based delivery services.
Preview
2021 South African Township CX Report
Amid economic challenges, township consumers showcase resilience, with 29% relying on side hustles, underscoring the township's entrepreneurial spirit as a multi-billion rand market.
Preview
5 Reports
2025 South African Township CX Report
Brands lag in tapping digital engagement as township communities embrace connectivity for brand discovery, trust-building, and combating counterfeit product risks.
Preview
2024 South African Township CX Report
Brands lag in tapping digital engagement as township communities embrace connectivity for brand discovery, trust-building, and combating counterfeit product risks.
Preview
2023 South African Township CX Report
The township creates: From food to fashion, township innovators harness connectivity to create for themselves, driving change through community-rooted entrepreneurship.
Preview
2022 South African Township CX Report
Local is premium: Township consumers increasingly favour homegrown brands over international ones, with a strong surge in township-based delivery services.
Preview
2021 South African Township CX Report
Amid economic challenges, township consumers showcase resilience, with 29% relying on side hustles, underscoring the township's entrepreneurial spirit as a multi-billion rand market.
Preview