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Exploring the Heartbeat of the Township

Welcome to the Township Marketing Podcast by Rogerwilco! Here, we dive deeper into township life beyond the pages of our Township CX Report. Each episode uncovers street culture, beloved local foods, unique brand connections, and so much more in townships today. From the rise of the premium kasi shopper to the role of spaza shops, we explore what’s shaping this dynamic market. Featuring insights from experts, entrepreneurs, and influencers, our podcast offers a vivid look into township economies. Whether you're a brand marketer, business owner, or curious explorer, join us on this journey!

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About
Township Marketing Podcast by Rogerwilco

Dive into the heart of the township economy with Rogerwilco’s Township Marketing Podcast! Join us as we explore authentic customer experiences, emerging trends, and innovative brand strategies in vibrant township communities. Perfect for brand marketers, business owners, and industry pros, our conversations with experts and influencers reveal what’s driving this dynamic market forward.

The latest episodes

Podcasts

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How SPAR and KasiD Are Transforming Township Grocery Delivery Through Trust
10.01.2026

Delivering groceries in townships has long been seen as a logistical challenge. Unique and seemingly informal layouts in some areas and varying address systems make navigation and last-mile delivery complex. These challenges are, however, not barriers, they are opportunities for brands that are willing to collaborate with local partners who understand how township communities operate. READ MORE

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Host
Mongezi Mtati
Strategist
Rogerwilco
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Guest
Blake Raubenheimer
Omnichannel Executive
SPAR Group
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Guest
Freddy Mahhumane
CEO
KasiD
Guest Intro
Customer Experience (CX) and Digitisation Are Shaping the Township Market
17.07.2025

In the first episode of the Township Marketing Podcast, we sit down with Brian Makwaiba (Vuleka) and Garth Fraser (ex-Tiger Brands) to explore how brands engage township markets beyond the buzzwords. READ MORE.

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Host
Mongezi Mtati
Strategist
Rogerwilco
Brian Makwaiba
Guest
Brian Makwaiba
Co-Founder & CEO
VulekaPlatform
Garth Fraser
Guest
Garth Fraser
GTM Manager
Godrej Consumer Products Limited
TMP YouTube Channel Banner
Township Marketing Podcast: The Pulse of Township Marketing and Customer Experience
17.07.2025

The Township Marketing Podcast (TMP) unpacks what drives customer behaviour in township communities. Can we even call it the 'Township economy'? We explore the realities, shifts, and opportunities with the brands and minds shaping these vibrant markets.

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Host
Mongezi Mtati
Strategist
Rogerwilco