The 2021 edition of the Township CX Report covers the significance of “Cash, Convenience, and Community”, offering insights into how cash remains a primary transaction method in townships, with local networks and familiarity playing crucial roles in purchasing decisions.

Despite increasing digitalisation, the report highlights that township residents still prefer face-to-face interactions for shopping and payments, placing significant value on trust and convenience within their community. This edition underscores the importance of tailored, hyper-localised marketing strategies for brands seeking meaningful engagement in township economies, setting the foundation for brands to build trust through culturally relevant connections.